Andres Segovia and the Guitar?

How did Andres Segovia elevate the guitar as a stringed instrument in the classical society?

The guitar at the beginning of the twentieth century had fallen from grace and was no longer regarded as a serious instrument. The young Segovia disagreed with this he managed to bring the guitar back into prominence.
He gave concerts in public, performings pieces such as Bach's Chaconne for violin (transcribed by Segovia for guitar). The critics and public were amazed that the guitar could be made to sound like this and gradually the guitar became accepted as a serious instrument again, not just a "toy" or something for young ladies to learn to accompany them while they sing.
His importance in the guitar world cannot be overestated as he brought recognition of the guitar to the whole world.

http://en.wikipedia.org/wiki/Andr%C3%A9s...

This sounds like a homework assignment - so, do your homework, junior! There is so much on the web if you just look for it, so don't be so lazy!

Segovia was the first classical musician whose records I bought. His popularity was based on his talent and intelligence but also luck. At a time when baroque music was just becoming popular he played many pieces by Bach and Telemann transcribed for guitar.

I believe it had partly to do with his personality and charisma, in addition to his talent. I once attended a concert of his at UCLA, and even in his old age there was something absolutely riveting about the man. He poured his soul into what was already great music, and it became even greater.